Why is Structured Data Important for GEO?
Structured data (Schema.org) is a standardized data format that helps search engines and AI understand your webpage content. For e-commerce websites, proper Product Schema allows AI to accurately identify your product information.
Product Schema Basics
A complete Product Schema should include:
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Product Name",
"image": "https://example.com/product.jpg",
"description": "Product description",
"sku": "SKU123",
"brand": {
"@type": "Brand",
"name": "Brand Name"
},
"offers": {
"@type": "Offer",
"price": "99.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}Key Field Details
Required Fields
| Field | Description | Importance |
|---|---|---|
| name | Product name | ⭐⭐⭐ |
| image | Product image | ⭐⭐⭐ |
| offers.price | Price | ⭐⭐⭐ |
| offers.priceCurrency | Currency | ⭐⭐⭐ |
| offers.availability | Stock status | ⭐⭐⭐ |
Recommended Fields
| Field | Description | Value for AI |
|---|---|---|
| description | Detailed description | Helps AI understand the product |
| brand | Brand information | Important for brand recommendations |
| sku | Product code | Precise matching |
| gtin | International product code | Increases credibility |
| review | User reviews | Influences recommendation decisions |
Implementation Methods
Method 1: JSON-LD (Recommended)
Add in the page or :
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
...
}
</script>Method 2: Use Platform Plugins
Validation Tools
FAQ
Q: Must I use JSON-LD?
A: While Microdata and RDFa also work, JSON-LD is the most recommended format - easier to maintain and debug.
Q: Will it affect page performance?
A: JSON-LD is just text data with minimal performance impact.
Q: How to handle multi-language sites?
A: Each language version needs corresponding structured data with correct language codes.
Summary
Properly implementing Product Schema is the foundation of e-commerce GEO optimization. Use GeoAction to check your Schema completeness, then gradually improve.